TURNING VISION INTO REALITY.

Who We Are

STORii helps companies identify opportunities, build meaningful relationships and execute cross-border partnerships that drive business growth, brand value and long-term impact.

With experience working across Japanese, American and global markets, STORii serves as a bridge between cultures — helping organizations navigate opportunities that require local understanding, trusted relationships and global perspectives.

We work at the intersection of sports, entertainment and business, where cultural fluency matters as much as deal structure. That combination is what allows partnerships to move from introduction to execution.

Toy Matsushita

Founder

Raised on the island of Guam, Toy has lived between Japanese and American culture his entire life. That dual fluency became a career — from working with the Yomiuri Giants, Japan’s most historic and influential professional baseball franchise, to serving inside Major League Baseball clubhouses as a player interpreter with the Chicago Cubs, one of MLB’s most iconic and storied organizations.

Today, he is the Founder of STORii, a strategic advisory firm built to do professionally what he has done personally for years, connect Japan and the United States through trusted relationships, cultural insight and strategic partnerships.

Experience

Chapman University

2019

B.A. in Business Administration with an emphasis in Finance and a minor in Sports Kinesiology. Built a foundation in business strategy, financial analysis, and the operational side of professional sports while studying in Los Angeles, California.
MLB Japan

2019

Began his career with an internship at MLB Japan, where he gained firsthand exposure to Major League Baseball and developed relationships with leading sports executives and player representatives.
Restir Inc

2020-2021

Joined RESTIR INC. in Tokyo, where he built experience working with global luxury brands and an international consumer base, further strengthening his expertise in cross-cultural business and brand strategy.
Chicago Cubs (MLB)

2022-2024

Hired as the personal interpreter for Seiya Suzuki. Spent three seasons embedded within a Major League Baseball organization, facilitating communication on and off the field while developing firsthand experience in international player operations, clubhouse dynamics, and organizational decision-making.
Yomiuri Giants

2025
Returned to Japan to join the Yomiuri Giants' International Department, working across the organization's first, second, and third-team rosters to gain a comprehensive, firsthand understanding of Japanese baseball culture and operations.